Swedish Workshop Benelux 2025
The Swedish Workshop Benelux 2025 is an exclusive B2B event organized by Visit Sweden, taking place on January 8-9, 2025, in Utrecht, Netherlands, during the Vakantiebeurs trade fair. This workshop aims to connect Swedish tourism businesses with tour operators, travel agents and journalists from the Benelux region, providing a platform for networking, collaboration, and business development.
Participants will have the opportunity to engage in pre-scheduled meetings and the event will feature a by invitation only breakfast, presentations, and networking sessions designed to foster partnerships and promote Sweden as a premier travel destination.
The Benelux market is one of Sweden's top five international markets. By participating in this event, Swedish tourism businesses and the travel trade and media representatives from Benelux can harness the growing interest in Sweden's natural beauty, cultural heritage, and culinary experiences among travelers from the Netherlands and Belgium.
As a buyer:
Swedish Workshop Benelux provides an opportunity to meet suppliers from the Swedish travel industry for both media and travel trade; such as tour operators, travel agents and wholesalers. Swedish Workshop Benelux facilitates networking, providing the opportunity to meet, greet and discuss business or collaborations If you’re a journalist (or content creator), tour operator or travel agent looking for inspiration, new experiences, and fresh bespoke travel products in Sweden, then Swedish Workshop Benelux is the right place!
Key highlights of the event include:
- Explore new business opportunities and strengthen existing relationships with relevant partners and stakeholders.
- Participants will have free access to Visit Sweden's meeting booking platform, facilitating efficient and productive interactions.
- An opportunity for tour operators and travel agents to meet up with Swedish suppliers.
- On site at Vakantiebeurs in The Nordics Theater during the Travel Trade days.
- View Swedish Suppliers and Pre-book your meetings in our dedicated platform, meet them in the Nordics Theater.
- 30-minute meeting slots.
- As a buyer you choose the timing and the suppliers you want to meet.
- Enjoy a Swedish Fika with your meeting.
- Develop and strengthen business relationships.